Wednesday, September 19, 2012
Advertisement's Message Dissected
Everyday we are surrounded by thousands of ads telling you that you will be better off with their product rather than without it. These ads appear on television, buses, billboards, online, and it's come to the point that ads will follow you wherever you go.
These ads are always portraying a beautiful skinny young woman or a tall, dark, and handsome man who's also buff. They want you to believe that you will benefit from their product and that you will be closer to becoming whoever they are depicting in their ad.
As humans we are always striving to be better than we are and that's the bait the advertisement companies use to lure us in. People can't be perfect and to me that means that our possibilities in life are limitless.
Who would have thought that the annoying commercials screaming for our attention everyday could symbolize limitless possibilities in life. They tell you that you aren't perfect and once you realize that perfection isn't possible you realize that their claims are dramatically exaggerated. There is no product that can change who you are, but only what you have.
Persuasion and manipulation are advertisements weapons, it's up to you to remember that all of these ads hire models who make a living off of their looks. Appearance is something you are (usually) born with and products may claim to benefit your overall look, but it's the identity that remains the same. It's your personality that makes you who you are.
Remember next time you see a commercial that you aren't perfect. You will never be perfect and that's what makes life so AMAZING. Since perfection is out of reach, there is always room for improvement.